Mobile Vs Desktop

It seems like new innovations for mobile phones are being made every year. Because of this many people are compelled to use mobile phones more and more on an everyday basis. In the past couple of years the use of mobile devices when visiting a website has surpassed usage of desktops. We can expect in the future the gap between the two percentages will just increase leaving the use of desktops  when visiting websites in the dust. While desktops are being used less and less, bounce rate is higher in mobile devices compared to desktops. Bounce rate is the percentage of people who visit just one page on a website and leave. This shows us that while mobile users may outnumber the amount of desktop users, they usually will only visit one page to read one thing or find one statistic. This also shows us that for a better experience on a website you should use your trusty computer to see the bigger picture because its easier to navigate and on most websites, probably more user friendly. While bounce rate on mobile devices are high, quality of websites for mobile devices is improving every year and eventually we can expect to see bounce rate slowly decline.  

If you want to see statistics on different websites and different actions a mobile user compared to a desktop user click here. These statistics come from mobile marketing statistics 2015. If you didn't read it yourself It essentially gives a wide variety of statistics all relating back to how time on mobile devices and the internet is spent and what actions are preformed. For more information on this subject you can find your information on these other sites. 

• http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/

• http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/